Mainland China's English Newspaper's Present Condition And Development Strategy On External Communication

English newspaper plays a very important role in China's newspaper market although China's English newspaper is not as powerful as Chinese newspaper and has weaker influence. They are facing intensive competition and having great development opportunities as well during the process of China's newspaper industry adopting the market principle. Basing on the center duty,the essay analyses the present development condition,pattern (two-way pattern: national—local) and features of mainland China's English newspaper deeply. And then from respects of good environment, audiences, competitive intensity of market, this essay analyses the developing space of China's English newspaper from which we can conclude that there is a huge space for the development of it. There are still some obstacles for China's English newspaper's development such as unfair national environment, bondage of civil system, the defect of practice and lacking of talents and so on. Therefore, this essay takes China daily as a research object, analyzing its development trade from some aspects such as huge development space, a lot of audiences, the weakness of publishing link, intensive competition and pointing out that there are still some problems in its practice through compared with People's Daily Overseas Edition. And then come up with its development strategies basing on these analysis, namely, they should pay more attention to the audiences analysis, respect the principal of overseas communication, build up effective management system of talents as soon as possible and spare no efforts in promoting the quality of English newspaper to improve international competitive power of external.