Research On The Reports Of Confucius Institute In China Daily Website From The Perspective Of External Communication

As we all know,good image is important to the development of a country's external communication.By observing the development of China in recent years,China's development and the development of the world have become a unity.It is an undeniable fact that China's development and the world's development can't be separated.However,it is deplorable that some countries always make untrue and distorted remarks to hurt our country's good image.In this case,how to better spread our good image has become an important issue.Confucius Institute as an important carrier for spreading Chinese traditional culture,inheriting Chinese cultural characteristics and shaping a good national image,can further shape a good national image by making use of the objective reports of Confucius Institute in Chinese media.Therefore,it is of theoretical and practical significance to study the reports of Confucius Institutes in the China Daily Website.Based on collecting and sorting out the relevant reports of Confucius Institute in the China Daily Website,this paper uses content analysis,literature review and mathematical statistics to study and analyze.It can be seen from the analysis of eight aspects:the number,theme,type,area,length,tune,channels and forms of reports that there are many characteristics in the reports of Confucius Institute in the China Daily Website.Such as the use of digital reports to highlight the "Chinese fever",the introduction of positive reports to enhance the image of Confucius Institute,the influential and authorized reports.There are also some shortcomings in the China Daily Website reports of Confucius Institute,such as few videos,untimely reports and the not-standard English language and so on.Therefore,in order to improve China Daily Website's reports of Confucius Institute,it is necessary to make full use of videos to report Confucius Institute,release corresponding news in time,keep deep interaction with audience and ensure the standardization of website language.On the whole,China Daily Website's reports on Confucius Institute can provide some experience and enlightenment for other Chinese media to spread the national image.With the promotion of "the belt and road ",spreading national culture and highlighting the characteristics and image of a big country has become an important topic for Chinese foreign language websites to carry out cultural communication.Through this study,this paper will be conducive to achieving good communication results in shaping the national image in the process of reporting Confucius Institutes.At the same time,it can provide a new perspective for China Daily Website to shape the image of our country,and let the world know more about our country and China is engaged with the world well.