The Problem Of Sports News Report And The Countermeasure Of Innovation Research

In1883Pulitzer bought the" world" the first creation of sports news department, and isequipped with a full-time sports reporter for sports news and reports, from now on, sports newsas a formal press varieties boarded the stage of mass media, greatly enriched the content of newsreports. Since the new century, speeding development of sports journalism, various types ofsports media on the stage of history, such as the sports magazine, professional sports newspaper,professional sports sites, etc., greatly enriched the people’s life.Sports news from the creation of the beginning with the problems accompanied, whenPulitzer founded the sports specialized reports actually took a fancy to the sporting newsstimulation, it belongs to the" yellow journalism" is an important part of. The new century, withthe development of physical education, sports media development rapidly, various problemshave also appeared. These questions specifically includes the following five aspects: one, violentlanguage being in flood, two, false reports of sports news, three, lack of humane spirit, four,nationalism, regionalism color, five, excessive entertainment led to the vulgar, sexWe must take the corresponding innovation strategy, such as: adhere to the Marx doctrineof news concept, adhere to the correct direction of public opinion; sports journalist continuouslyimproving media literacy; sound legal system, supervision system, strengthen industryself-discipline, heteronomy; establish "Sports" communication concepts, continuously expandthe coverage of the audience ’s point of view,; seize the audience, readers of the points of interest;to strengthen the depth of coverage, attach importance to physical review authority; in sportsreports add literature meaning.