| In recent years, with the continuous development of Internet technology and the popularization of information explosion, the human race has entered the era of network. Due to its effectiveness, mass, and other interactive features, network media is playing an increasingly important role in people's daily life. As a new form of commentary, network news commentary is sought after by people. With China's sports undertakings flourish, more and more people become a sports fan, and they are keen on the Internet to gather information for physical education, sports or sports stars to express their point of view, therefore, the sports news comment on network emerge as the times require.Research on the development present situation and the countermeasure of China's sports news comment on network is of great significance in perfecting the theoretical system of sports news comment on network, enhancing the width and depth of network sports news comment, improving the level of the sports news comment on network. And the research provides theoretical basis for the work guidance of the Internet sports news promulgation of and scientific decision-making of information management department.In this paper, as the main research object, the sports news comment on network is sutdied from much angle, much level of current situation.First of all, concept of the sports news comment on network is defined, and the main characteristics of network sports news comment is analyzed. Secondly, current development of China's sports news comment on network is pointed out by using the methods of literature, case analysis, through the audience, content, form, development trend of the sports news comment on network. Furthermore, the problems of the sports news comment on network is pointed out through data analysis, case evidence of the questionnaire from the audience, content, quality and other aspects. Finally, according to the PEST method and process of information dissemination method, the causes of the existing problems are analyzed, from the external environment, internal factors and the combination of internal and external communication factors analysis of sports news comment on network; And according to the analysis of the causes, the countermeasures are put forward to put the sports news comment on network into the healthy development track. |
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