The Study On The Development Of China’s Commercial Portal Sports Journalism

In this paper, through theoretical and research before academic, analysis ofpropagation characteristics and advantages of business portal of sports news,communication situation analysis of China’s sports network media as the most representative of the sina sports channel of sports news, through comprehensive analysis of advantages and problems of sina sports news, put forward the developing direction and development strategies of the commercialportal sports news.This paper analyzes the present situation and development trend of the five aspects of the website of sports news in China business portal.1, the research background, the purpose and significance of research methods; the2,hierarchical arrangement and Study on the status quo of news portals sports business academia;3, the commercial portal sports news communication situation made analysis on sina.com.cn as an example;4, the dissemination of the status quo of sports news paper business portal constructive suggestions;5, in the intelligent communication era the development trend of thecommercial portal sports news.