Research On The Development Status And Countermeasures Of The Sports And Entertainment Channel Of Shaanxi TV

Along with the "fitness" policy to further promote the country set off all kinds of media are"fitness" information dissemination frenzy, especially in the media, especially television.A seriesof name of the slogan of "fitness" TV Sports Entertainment surging, and set off for a while"fitness" craze since the2008Olympic Games.TV Sports Entertainment is able to play itsentertainment features and sports features that influence the audience "fitness"awareness, thuscontributing to the development of the National Fitness.As the leader of the western part of China,Shaanxi province is developing fast.People’smaterial life continuously improves,and the spiritual life are increasing.Fitness has become thepressing needs of the moment people.Also the spirit and philosophy of the sport, as well asphysical fitness knowledge to the audience. But the program itself, continues to progress at thesame time there are still many problems, this paper to analyze the current situation of the ShaanxiTV Sports Entertainment and summarizes the problems of the program, which put forward somerecommendations.This paper uses the ways of literature, logical analysis, comparative analysis and case analysisfor doing a presentation and analysis of the status for the Shaanxi TV Sports Entertainment,whichis to reflect the lack of TV Sports entertainment.In accordance with the Hunan station, CCTVSportsEntertainment some success stories to learn from, And to draw the following conclusions:1,Shaanxi Sports Health Channel focused fitness dissemination of information;2, the suddenemergence of Shaanxi localization program3, Programme production level lags behind.According to conclusions we suggested:1, in response to national policy, focusing on nationalhealth2, Giving full play to the advantages of local resources, build local events;3, Improveproduct level of program and the quality of staff. Explore how to make TV sports entertainmentprograms that exploit the advantages of mass media to influence the audience’s physical behavior,how to innovate proposed countermeasures TV sports entertainment such programs makesShaanxi audience favorite and promote fitness industry to develop.