China Xinjiang Branch Wholesale And The Design And Implementation Of Customer Relationship Management (crm) System

With the reform of the joint-stock Banks, Chinese financial market of furtheropening of the domestic banking competition is more and more strong, the traditionalbusiness centered management pattern already can not adapt to the businessdevelopment, high-quality customer resources to become scarcity resources, how toeffectively use the various branch in their daily business process of accumulating vastcustomer information data, this paper analyzes and found the customer value andcustomer demand, realize customer as center business model of transformation, becomea pressing need to solve the problem.Establish a scientific and effective, timely, fully and comprehensive for Chinamerchants bank branches in xinjiang wholesale customer relationship managementsystem management system, and provide decision scheme of effective support andservice of wholesale customer relationship management system for the company seniorleaders of decision-making, management information and provide a auxiliary methods,the leadership for the bank provides a convenient and real-time and each departmentcommunication, communication channel.Travel to xinjiang branch wholesale customer relationship management systemadopts the J2EE multilayer architecture model, adopt appropriate MVC pattern of SSH(Struts, Spring, Hiebernate) framework. System to cases for drive, to structure a center,iterative and incremental for the principle of development, make the system has a goodstability, reliability, maintainability and portability and expansibility.In the customer information management, customer information in recognition,collection, storage, management, sharing and application of action travel as xinjiangbranch wholesale customer relationship management system the most critical, the mostbasic pillar to treat, achieve360degrees all visual customer relationship a single view,and provide the client group, the relationship between affiliated enterprise show andinformation integration.By test of action travel xinjiang branch wholesale customer relationshipmanagement system stable operation, convenient operation, meet the demand of China merchants bank, reduce the cost, improve efficiency, make Banks tend to be morescientific and reasonable management, meet China merchants bank customerinformation management needs.