Design And Implementation Of Large Customer Management System For Move Company In Qingdao City

Qingdao telecommunications business presents the characteristics of diversity, customer distribution presents the regional characteristics of universality, coupled with the management of multistage sex characteristics, all these caused the company to the existing customer information to grasp the existence of such problems as incomplete, which is found in the customer potential and real big customer because of the incomplete and asymmetric information understand, becomes a tricky and have to effort to solve things at the same time. Of work to do at present is to instruct the VIP customer business department of group company establish a big customer database as soon as possible. And problems in reality is marketing management system is mainly based on existing accounts settlement as the main function, the lack of big customer value analysis and decision support function, in the aspect of making timely response to rapidly changing market demand and how can timely and accurately grasp the needs of all kinds of big clients has done is far from enough.For marketing service level of ascension to the company all kinds of big clients and the company’s business competition power and performance, it is necessary to strengthen the whole business of the company big customers, the vertical integration management idea, to take the market as the company’s development direction, take the customer as the focus, in order to benefit as the company’s business units to achieve the goal of \"the direction to realize the strategic transformation of enterprise development. Qingdao mobile telecom company is actively planning to strengthen and improve the customer relationship management for the idea of multistage big customer management system, designed to meet in the big customer operations and services of various kinds of urgent need.Combining with Qingdao mobile telecommunications company in the aspect of big customer management, put forward the construction of large customer information management system to achieve short-term goals and long-term goals, uphold the principle of construction, taken by the system architecture and system to meet the needs of customers should have the function, such as system design adopted a system of unified modeling language UML overview of the overall design and detailed design of the system at the front desk to use JAVA programming technology and MyEclipse 6.5 open source framework, supported by the backend database SQLSERVER2008. Implement the \"big customer data management,\" knowledge management,product management,document management, rules of management,contract management maintaining retention management,marketing business management,project management,query statistics and system management, a total of 11 architectural module function.This system according to the basic theory of the construction of the mature customer management, combining with the current actual situation of the company of VIP client department carry out business, two types of customer management-operating customer management model and the analytical customer deeply integrated management model, namely the operation model of customer management related functions such as marketing, customer service, and analyze customer management of large capacity of the integration of business functions such as sales, marketing services, aims to establish a relatively complete, can get data sharing company big customer database, related to the company leadership for management and decision provides a quantitative basis, in order to realize the big customer operations management link with the customer life cycle of organic integration.