The Local Government Network Public Opinion Research Approach To Problems

In recent years, the network public opinion has become an important part of the social public opinion. According to CNNIC promulgated by the29times China Internet network development state statistic report ", up to the end of December,2011, Chinese netizens scale has reached513million, being the world’s first. The network is a reflection of the public opinion of the public opinion vane, Internet users has become a reckoned power supervision of public opinion. How to monitor, analyze and judge network public opinion information, how to deal with the, guide and disposal negative public opinion crisis, in the network under the supervision of the ascension work ability, is the current local government must be treated correctly in-depth research and an important issue.As the Internet in China’s popularization and the public participating politics consciousness rise ceaselessly, the network has been in political, economic and cultural change in our life, the network of reflect public opinion is also more and more get the attention of the government at all levels. Local governments in the face of emergency network public opinion crisis of attitude, ways to respond and respond to effect, is not only related to the vital interests of the people whether can get security, also can show the government’s responsibility. As the network has both general public opinion characteristics experiments, and the properties of a network, it will need to place further improve the ability of the network to public opinion. The local government response to the crisis, whether network public opinion how to effectively respond to problems such as network public opinion crisis, has caused extensive concern of the academic circles. Based on this, this article mainly from the local government effective response network public opinion from the perspective of crisis, first collect related literature at home and abroad, summarizes and the local government of effective response network public opinion the research results of the crisis, and the basic characteristics of the network public opinion this paper summarizes. And then to network of public opinion three development stages of the main line, detailed explored the local government in dealing with the crisis erupted, network public opinion incubation period of calm and in all the problems and the causes. Finally put forward the local government response should follow the principles, establish emergency response mechanism, and strengthen the positive feasible Suggestions, such as public opinion guide.