The Countermeasures Study Of The Local Government Coping With Network Public Opinion

Nowadays our society has entered the Network Era,any event at home and abroad will form heated debate on the network. The nature of the Internet is open, free, interactivity and group, Netizens actively use the network platform to speak out views and opinions on social hot or focus, thus formed the network public opinion. Network public opinion influenced local government policy formulation and execution, social stability and the government image largely, many local governments deal with problems to face network public opinion; Therefore the local government which copes with networks public opinion have great inportance, it helps to build a harmonious society, helps improve public opinion expression mechanism, helps network develop healthily, helps to improve the local government image. This article elaborates the related concepts of network public opinion on the background and significance, firstly, I expound network public opinion meaning and rise, that is the public express or transmission the holdings of tendentious and influential speech and views on the Internet about hot social problems and the focus problem.Secondly,through examples to analyze some problems existing in the process of the local government dealing with network public opinion, including the coping method is simple, coping time is lag, the coping results is injustice, etc. And clearing the causes that produced the problems, which mainly in two aspects of coping subject and coping mechanisms, in coping subject, including lack of understanding of the network public opinion, lack of coping abilities and lack of crisis management consciousness; In coping mechanisms, lack of judge and guide platform, lack of monitoring and warning mechanism, and lack of treatment and prevention measures. Then combined with social relief valve theory and coping principles,I put forward the specific countermeasures of local governments to solve the network public opinion, mainly through the establishment of the authoritative information platform to strengthen the judge and guide ability of network public opinion; Relying on technology and material guarantee to perfect the monitoring and warning mechanism of network public opinion; Strengthen the System construction to improve treatment and prevention measures; Enhance the construction of Internet civilization to improve the comprehensive qualities of officials and citizens. Finally summarized and prospects, local government if can full pay attention to network public opinion, actively cope with network public opinion and take effective measures, will be conducive to the stability of the society, the construction of harmonious society and the government credibility enhancement.