Research On The Closed-loop Concept Of The Local Government To Deal With Network Public Opinion Crisis

With the rapid development of Internet technology,network media has emerged as the "fourth media".Network media has obvious interactive.Based on the characteristics of network.It quickly replace the traditional channels become the main channel of ideological collision,emotional catharsis and interest expression.In recent years,our country is in transition period.The conflicts of interest are all over the place,society,economy,culture and so on.The network public opinion crisis events emerge in endlessly.Those negative ecological network public opinion are easy to make public opinion gradually deviate from the normal track.And it also brought some negative influence to the stability of the society.Local government's ability to cope with the crisis of network public opinion has become an important part of government administrative capacity.Studies have found that our country government's response to the crisis of network public opinion is uneven.The hunan province 's management in network public opinion crisis is effective.And it also has its own characteristics in crisis response.Therefore,this article embarks from the closed-loop ideological perspective.It starts from the hunan province of network public opinion crisis effective analysis.It summarizes the successful experience of hunan province.And studies the closed-loop under the perspective of network public opinion crisis response methods of local government.Want to find some measures to improve the capacity of local government.In fact,network public opinion crisis has a significant impacton economy,culture and society.Local governments at all levels have to face with the network public opinion crisis.How to deal with the crisis of network public opinion efficiently and correctly ? It have important significance with local governmengts.Closed-loop thought has been widely accepted by domestic and foreign in theory and practice.It is a mature theory thought.Especially,its high efficiency,controllable,high resource utilization is especially suitable for the characteristics of crisis management.Its high efficiency,controllable,high resource utilization is especially suitable for the characteristics of crisis management.Through the nationwide network public opinion analysis of the statistical data and different cases.We found that local government are not good at dealing with network crisis.For example,the supervision should not timely,the disposal ability is poor,problems such as lack of positive to negative public opinion guide.On the other hand,with the popularity of the Internet,the difficulty of network public opinion crisis is becoming more and more big.The local government have to face news difficult.But the closed-loop with high controllability,highly efficiency and self improvement.Those characteristics just can deal with a variety of network public opinion crisis.Although in many parts of the local government has its place in the network public opinion management,but the characteristics of Hunan province is very obvious.Therefore this article third part focus on the successful experience of network public opinion crisis of Hunan province is analyzed.With Hunan's example is given to illustrate the advantages of the thought of closed loop.Combining with specific cases and data of the existing network public opinion crisis response system analyzes,the main part of the analysis of current closed loop in which the role of management thought.Finally,the local government of HuNan province to the successful experience of network public opinion crisis is summarized.It proved the feasibility of closed-loop theory.At last,we put forward the measures which according to the key points of network public opinion crisis response of Hunan province can be promoted.