Moderate Government Of The Internet Public Opinion Crisis Response

As Internet technology continues to spread, and a lot of Chinese Internet users who are universal participants, a large number of public events quickly assembling on the network and continuing to enlarge. Our Government are facing an unprecedented crisis in a series of network challenges from public opinion. The network public crisis belong to public opinion crisis, and it is also a negative network public opinion polarization, with high probability of occurrence, short outbreak cycle, wide range affection, deep harmful consequences, difficult to control and so on. Facing network public opinion crisis, government must responds, but still our government's response is not appropriate, it is a slow response, delays time, or behaves aggressively, infringes illegal. The prevalence of these problems, serious damage and destruction of the government's image occures. Therefore, in order to solve these issues and maintain the government's image, and make better use of the opportunities which network public opinion bring to us, enhance the image of the Government, Government must give Moderate responses to network public opinion crisis. So, what is the government's Moderate response? How to measure? How to achieve it? These three issues will be the key focus of this paper.The first part of this paper, are major focus the crisis of public opinion on the network theory and practical analysis of inspection. First of all, to analyze the background of network public opinion crisis-the rise of the network in the public domain, search for the theory of network public opinion crisis, based on the two:the theory of network public opinion and public crisis; Secondly, analyzes the basic connotation, characteristics and Performance of network public opinion crisis; Finally, analyzes the occur and evolution of network public opinion crises, combined with the "Shanghai fishing law enforcement event"The second part of this paper is about the compose part of government response to the network public opinion crisis. Firstly, study the main factors of network public opinion crisis, such as governments, network users, media, opinion leaders, and the object of factors,such as vents, environment, communication technology; Secondly, from the perspectives of government's nature, network public opinion crisis characteristics and public order demands,to analyzes the internal mechanism that government response to network public opinion crisis; Finally, focus on the behavior of the composition of the government response, that is the main reaction, the reaction object, response content, the response means and the results of several factors that constitute the response. Therefore, provide basic theoretical foundation and analytical framework to study the moderate response of governmentThe third part of this paper, focused on solving what is the moderate response of the government. First of all, from disciplines of philosophy, economics, political science, Management, law and psychology to find the theory source of government moderate response; Secondly, put forward the moderate response that government response to network public opinion crisis is an opportunity to government management through fast, open public opinion and effective solution to network events, the moderate response process, the satisfaction of the results shows the attitude and ability that the government serve the people and the legal administration,this will maintain and enhance the good image of the government which point to the government response mode. Furthermore, explain what is government moderate response by analyze the relationship between government response and network freedom, and degrees of network public opinion crisis, and government response ability. Finally, analyze the rational demand and reality absence of government moderate response to the crisis of our current network public opinions, then, implementation the importance and urgency of the government moderate response.The fourth part of this paper, focused on how to evaluate appropriate response of the government. Firstly, divide the evaluation of government moderate response into four dimensions and the eleven indicators, which including three dimensions of attitude indicators (awareness, attention and latitude degrees), two dimensions of speed indicators (speed of information disclosure, Event handling speed), three dimensions of degree indicators (breadth, depth and intensity degrees), three dimensions of validity indicators (economic efficiency, social and political effects), on the basis of observations to design corresponding variables and construct an appropriate response to the Government's evaluation model; Secondly, through social surveys, by means of structural equation modeling methods to verify validity of the model, evaluate and recommend an appropriate response to the Government's basic indicators and the regression equation.The fifth part, focus on how to implement a moderate response of the government. Firstly, research the external principles that we must followed to achieve the Government's moderate response, including the compromise, satisfaction principle, legitimate and reasonable principle, the border response principles, fast and opening principle, people first and guiding principles;Secondly, put forward internal regulations on government moderate response at reaction attitude, swift, degree and validity,; Finally, give several policy suggestions to achieve government moderate response, including strengthening the standardization construction of government's network public response crisis, Establishment a comprehensive and key unifies of the crisis warning mechanism, Establish a crisis leading mechanism that combine general and classification, and build a collaboration linkage mechanism on network public opinion crisis, perfect punishment mechanism of the improper network public reaction crisis, and realize expertness suggestion about moderate response of government on Internet public opinion crisis among national area.In short, in public areas of network, facing network public opinion crisis, the government moderate response is a behavioral patterns that implement the scientific development concept, a proper meaning of construction a harmonious socialist society, a inevitable requirement to effectively cope with network public opinion crisis, and a basic approach to maintain and enhance the image of the government. Thus, in order to secure the moderate and reasonable of government reaction, we must work to strengthen moderate response of the government, do our best to balance network opinion power, reach interaction and win-win situation.