On The Local Governments' Response To Internet Public Opinion Under The Background Of “We Media” Communication

With the development of Web2.0 technology,"Everyone is the media man" "Everyone is a public opinion builder" Since the media age has changed the traditional pattern of traditional media communication.Spread the concept of sublimation,the spread of diversification on the way,the dissemination of the process of forming a strong public opinion effect so that the public more willing to through the media platform to reach the public opinion,to express their demands.On the other hand,the current China is in a period of social transformation,social conflicts surge,conflicts of interest continue,unexpected crisis occurred frequently,In the media from the background and the frequent occurrence of unexpected events,the network public opinion presents a new communication characteristics and trends:Microblogging,We Chat has become an important network of public opinion dissemination of the engine,"public opinion forcing" phenomenon occurs frequently,irrational,negative network of public opinion more and more,the network public opinion crisis was normalized.With a sudden event,a hot topic,from the media broke the news and the traditional media reports commentary of the interaction,the rapid fermentation,and instantly form a strong public opinion field.In this context,the local government how to conduct network public opinion,how to carry out media PR,correctly handle with the Internet users,since the relationship between the media,is an urgent need to solve the problem.At present,the ability of local governments to deal with the network among the local government is uneven,for the lack of attention from the media network public opinion,the response measures are passive,the government credibility and image need to be repaired and boosted.Through the network of public opinion to deal with the case found that the local government network public relations properly,relatively successful cases a lot,the same response to misconduct,the problem is also an objective situation:Such as "2016 Hebei Xingtai flood disaster" is a typical media communication from the background of network public opinion to deal with misconduct case,The existence of problems such as the mainstream media reaction lag,the loss of public opinion guidance;local government crisis prejudice inadequate,poor supervision;concealed to reduce government credibility and so on.From the three perspectives of consciousness,mechanism and method,the author underestimates the public opinion power from the media,the public opinion crisis consciousness is not strong,the early warning mechanism is not perfect,the network public opinion information analysis system function homogeneity,the information disclosure is not in place,the coping method is unscientific.On the basis of the domestic scholars' theoretical research and practical experience,this thesis attempts to combine the "communication from the media" and "the local government network public opinion coping" which is good at the communication,and carry on the research on the network public opinion coping with the local government.First of all,from the related concepts and theoretical basis involved,layers of in-depth theme,from the media under the background of the formation of public opinion,the characteristics of network public opinion for a more detailed analysis for the following issues to do bedding.Secondly,it chooses the case analysis of the local government network public opinion from the background of media communication,analyzes the problem and the reason,and puts forward the countermeasure suggestion which the author thinks is feasible.