| National Image is the integrated knowledge and complex analysis for a nation by the international community,which symbolizes national power and ethnic spirit as the most important immaterial assets by the sovereignty nation and concentrated embodiment of colligated national power.National Image is of so great importance that it might take effect on the status and role played by the nation in the global community.However, the national image by China impresses us not so optimistic.Due to the ideology, interests, ethic values and other factors as well as the information flow controlled by mass media in advanced western countries lead by USA, China’s image in the world is much more established and modified by western counties including USA at the result of distorting and departing from the original image to a great extent.The World Expo, which is known as "the Olympic of economic, technological and cultural fields", is a pageant for the countries in the world to showcase their social, economic,cultural, scientific and technological achievements and development prospects. Following the Beijing Olympic2008, the Shanghai World Expo2010is another global event that takes place in China, which draws international media focus.As a host, Shanghai media has a unique geographical advantage and the coverage of Shanghai World Expo will be more focused and more sustainable.This paper studies mainly on the texts of comparing with the People’s Daily and Ta Kung Pao on communication national image of China.The content of the analyze are the amount, topics, styles, and resources of reporting.The research’s results analyze how and what Shanghai Expo do to structure national image.All these reports have disadvantages and will be helpful for the following development. |
