Showing Of South Korea National Image In The People’s Daily (2007to2012)

As China and South Korea having similar cultural background, China-southKorea relation is an important part in China’s foreign relations. Due to the mediaplayed an important role in the social life, most people’s perception of South Korea’snational image is from the media. The media has become a very important channel forthe public to understand South Korea. Due to the media’s special status and influence,the mainstream media has incompatible advantage to influence the public’s perceptionof South Korea. Based on People’s Daily graphic database, this article adopted themethod of content analysis, selected the title with "Korea","South Korea" reports inPeople’s Daily from August25,2007to August24,2012, and analyzed that howPeople’s Daily show a national image of South Korea.The first chapter introduced the reason of adopting this topic, the existingresearch results, the research design and research purposes, etc.The second chapter analyzes the relationship between mass media and nationalimage. The mass media played an important role in showing the national image, andthe national image which shows will influence the public perception, meanwhile thenational image showed by the mass media is mobility.The third chapter, adopting content analysis, carries on data statistics andanalysis from quantity, the distribution media sources and news topics distribution, etc,in further, sum the characteristics of the national image about South Korea which thePeople’s Daily showed and the image of South Korea in the national relations.In the perspective of media ecology, the fourth chapter analyzes the factorswhich influence that People’s Daily shows South Korea’s national image in the systemof media itself and the system of media in social and cultural. This chapter pays moreattention on the factors which influence the showing of South Korea’s national image, like the analysis of news fact, editorial policy and national interests, ideology etc.The fifth chapter summarizes the whole paper. Though the showed nationalimage of South Korea by People’s Daily is objective, but it is not sufficient. Forexample, China has become the largest trade partner of South Korea’s, and SouthKorea is also one of China’s important trade partners, but the economic report onChina and South Korea is really rare. Moreover, the reports on the relationshipbetween the South Korea and Japan, the South Korea and United States, is alsoone-sided.This article hopes to play a guiding role to make People’s Daily re-examine andadjust the reports on South Korean by, through the study on the five years report onSouth Korea.