| " Zhe Shang" is an unique group who was born in the Zhejiang private economy development process; There has been an indispensable power during the group from birth to development, now and then to the global, which is named as a drive force of news media reports. Over the past thirty years we have seen the power of the press as an important impetus to the development of stimulative enterprise. And it reflects Zhe Shang’s invisible power or soft power people named.How is the press drive force value generated? What does it impact on the development of Zhe Shang? And how can we utilize and excavate much further this press productivity of Zhe Shang in the near future? This is a valuable news research topic across the world.The brand image of Zhe Shang is inseparable from the media support and influnce, and the Zhejiang Daily Press Group could be the best representative; On the contrary,Zhejiang Daily Press Group’s survival development and its character formation are also inseparable from this unique group,Zhe Shang.Through studying Zhe Shang’s news reports released on" Zhejiang Daily"," Qiangjiang Evening News"and" Morning Express" who are belonging to Zhejiang Daily Press Group, the author is trying to sort out,analysis and elaborate the above issues, hoping to have the answers about how the news reports drive the development of Zhe Shang and how the the media reports Zhe Shang in a proper way. Moreover this article could provide a reference in a new vision in terms of development of both sides, Zhe Shang and the media. |
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