The Status Quo Research On News Application O F News Group

On the 4th meeting of Central Committee instructional advice to Promote the Integrative Development of Traditional Media and New Media was passed on Aug. 18 th, 2014.And the instruction stated that through promoting the depth of the traditional media and new media integration, create a batch of new mainstream media. After Jun. of 2014, a new trend of News APP operating by press groups is spring up, they not only cover broader areas but also have far more influences.Now, a phenomenon of vertical area subdivision is showing up with News APP of press groups seeking their right positions in new media tendency. Every press groups News APP brings out its special functions through updating systems and providing better user experience. And they start to use market-driven product marketing methods. But now the problems of News APP operated by press groups have been emerged. Firstly, a breakthrough is very difficult to make with the impact of the old way to transform information, which leads to the position instability of new media in vertical area subdivision. Secondly, it is a challenge to keep a high conversion and usage of UGC(User Generated Content), if they do not improve the present organization of news and deepen the study views of columns. Thirdly, belack of creation on UI and UE design. Fourthly, the marketing methods arein sufficient and can’t matchthe features of news.Accordingly, if the News APP operated by press groups wanted to be the mainstay of new media, they need to create unique products driven by internet, which fit the requirements of the target groups. These press groups should target their News APP as the material product center, managing by professional teams. And it is also necessary to follow the network communication tendencies of mobilization, socialization, and videoizing and take the advantages of new technology as Hadoop and Openstack. With the balance of content organization and IT establishment, a feature method, matching news products, in marketing would get a good result.