The Research About The Strategy Of Zhejiang Daily Press Group To Adjust Paper Terminals Under The Guidance Of "Three-Terminal Fusion"

With the development and popularization of the new media,the old media and the new media have been coexisting in the current media environment.The era of media convergence is coming,and the survival of traditional media draw public attention.The most urgent issue for those traditional presses is to conduct effective transformation to copy with challenges from the new media.Under this circumstance,a transformation named "three-terminal fusion" was proposed and applied to practice by Zhejiang Daily Press Group.The mobile terminal and PC terminal was developed out of nothing,while the paper terminal was properly retained and reformed,of course.In this paper,by taking news reports about three World Internet Conferences from Zhejiang Daily and Qianjiang Evening News for example,the author focused on the adjustments that Zhejiang Daily Press Group has made on the paper terminals for their stability and development under the circumstance of media convergence.