The Study On The Present Situation Of Prenatal Education Books

Before the pre-reform and opening up, China’s overall economy isbackward, people living standard remains at the subsistence level. Concept offertility belongs to the field of ideology, its formation and changes are affectedby socio-economic, culture, policies and regulations and other factors. At thattime people did not have the time or the ability to take into account the prenataleducation, very few prenatal education books were published on the market.Then 1990’s, prenatal education was first to get people’s attention in the city ofrapid economic and cultural development and access to a range of peoplerecognized. Prenatal education becomes popular in China; Press began topublish the prenatal education books. "Eugenics" policy and nationalurbanization promote the prosperity of prenatal education in China In the varydegrees, prenatal education books sub out from parenting education booksgradually, book species of publishing and distribution have been growingrapidly, the size of book publishing grows exponentially. Prenatal educationbooks enter into the publishing boom.Prenatal education books as the main medium of prenatal education,meet the reader’s expectations of professional prenatal education effect, thathave the correct concept of prenatal education, children are trainedscientifically at the character, intelligence, interest in art and so on, they alsowant to get notes and nutrition at the various stages of pregnancy, prenataleducation books on science can guide prenatal care, to promote theintellectual development of fetal, and Improve the quality of the population, it isgreat significance.With the large-scale prenatal education book publishing, Itpresents professional and practical, fresh and fun, easy to understand, editedby medical senior maternal experts mostly, multi-channel marketing, themainland books dominate, and so on. But, as a new, sub-categories of books,prenatal education books are in the growing period of improvement and rapidtransformation, There are many obstacles that hinder the development of their health at the Various stage in the book publishing process, such as topicsrepeated, homogenization serious, published decentralized, brand buildingbehind, Ineffective marketing channels, lack of marketing, lack of marketdevelopment in rural library ,and so on, They are important factors of restrictingthe development of prenatal education books. This paper analyze the root ofthese problem, and puts forward the countermeasures, such as topicsinnovation, books morphological differentiation, books and Publishing brand,develop comprehensive, three-dimensional marketing system, blue Oceanmarket development of rural, and so on. Meanwhile, the paper also researchon the future scale of prenatal education books and Traditional ChineseMedicine prenatal education topics.. Studies on Published prenatal education books help us to grasp themarket supply and demand situation of prenatal education books, andunderstand timely and accurately the existing problems in the prenataleducation book publishing, so as to provide guidance and constructivecomments and suggestions for prenatal education books published, and makethe prenatal education book published meet market operation rules more ofeconomic. It help us reduce the duplication and invalid of books published. Byreducing the cost of the publishing industry to create higher profits, andpromote the further economic and cultural prosperity of publishing, promoteprenatal education publishing industry and even the entire publishingindustry’s sustained and healthy development.This paper is divided into five chapters. The first chapter brieflyintroduces the domestic and foreign prenatal education background, andresearch the methods used in this paper，and analysis social and economicsignificance of the prenatal education books published; Chapter 2 summarizesand analyses the concept of the prenatal education and the prenatal educationbooks, summarizes the scale of prenatal education books published usingmethod of statistical at the different stages of historical development, generalthe main features of the prenatal education published book, research deeply on the readers needs in the form of the on-site survey books; Chapter 3identifies existed problems of the prenatal education published book, Andanalyze their causes in-depth and detail; Chapter 4 Proposes targeted Copingstrategies of the prenatal education book publishing. In the final chapter, basedon the main characteristics of prenatal education book, made their prospectsof the trend.