Research On The Publication Of Best-selling Books For Children In China

Since the beginning of the new century,children's books in China have made great progress through the "golden decade"(from 2005 to 2015),for China's Children's publishing industry into a new vitality and innovation,children's best-selling books have also been unprecedented development.At present,China's Children's publishing accounts for a large share of the overall publishing market and the market demand is very strong,but the number of professional children's book publishing houses nationwide is relatively small,which has attracted a large number of non-professional children's publishing houses and private publishing organizations to step into children's publishing one after another,among them,there are many successful cases of creating top-selling children's books.However,in the current children's publishing market,the development of children's best-selling books still faces many problems,such as the need to improve the ideological content and depth of books,the imbalance of book types,the lack of innovative ability and so on.Children's best-selling books as a leading benchmark of the entire children's publishing industry,need to be standardized management.By studying the Children's best-seller lists,we can analyze the problems,advantages and future trends of children's best-sellers,it has certain guiding significance for the publishing organization to carry on the Children's Book Topic Selection Planning and the later stage marketing propaganda activity.This paper collects and calculates the top 10 best-selling children's books published from 2010 to 2019.At the same time,to collect the information about the publishing situation of children's books in the compilation of China's press and publication statistics in the past years as a supplement to explain the development of China's Children's publishing market as a whole.After sorting out,the frequency of books on the list,the changing trend of the ranking of books on the list,the distribution of best-sellers,the frequency of authors on the list,and the situation of the publishing organizations to which the books belong are obtained.This paper analyzes the data and other related materials from three aspects:the reasons of the best-selling books themselves,the marketing promotion of books,and the influence of the related Ip derivative development on the sales of books,it is found that most of the best-sellers of children's books in China in the past ten years are in the form of series books.At the same time in the genre to literary reading,there is a significant type of imbalance in proportion.In terms of bestsellers,while the volume of imported children's books is still huge,most of the top 10 bestsellers of the decade were local original books.In the publishing organization,the Professional Children's Publishing House is still the main producer of best-selling books,but in recent years more and more children's books published by private publishers and publishing houses have entered the best-selling ranks.Under these phenomena,it reflects the problems existing in the publishing level,marketing promotion and IP operation of Chinese children's best-selling books,we need to expand sales of children's publications by creating a diverse creative environment,improving targeted marketing strategies,and standardizing the development of IP derivative products,thus creates the good market environment for the children best-seller's development.