The Star Of Books, Culture, As The Environment

Any kind of bestseller appearance is not at all the sole of books publication and the cultural phenomenon, it always reflects people's belief and pursue and be decided by the background of the times.In 1990s, along with unceasing expansion of open and the unceasingly thorough of reform, China presents the background of times of political multipolarization, the economical globalization and the cultural diversity, the economy develops into the most important socialism enterprise. Received by the impact of commercial society, the worship of the ordinary populace gradually desalinated to the truth and the hero by the obvious mammonism and utilitarianism, display one kind of pursue of fabrication and ostentation. At that time, one kind of absolutely new book appeared in the book market of China, the star of media industry is just as the author of this kind of book, started the hot tendency of star books .The star books were the quite noticeable publication phenomena in recent years of China. Their infinite glory were the sales volumes of 1,000,000 arrogantly occupied the first place of the books sale ranking; Their excellent external form won the "the star posture" have been pursued by innumerably eyeball; They bring lots of opportunities and created arrogant best sales achievements for the publication jobholders; they also suffered the human's criticism, for example they were the different race of books, were the cultural garbage, has tarnished the books publishing industry's historical mission of disseminating advanced culture.From the initial book of Zhao Zhongxiang's "the thoughts in past years", the star books have experienced more than ten years' wind and rain in the book market, and started to withdraw from the market. Study star books today, can reflect its historical condition systematically, can ponder its influence calmly, and in the foundation of the predecessor studies we can appraise and judge more objective. The research of books publication phenomenon, especially some specific time's bestseller, has the extremely vital significance to study the social people's energetic style and the cultural belief. The study can specially initiate the people to pay more attention to the development of the present situation and the problems have been existed in the books publication and the cultural industry. In one word, the study of star books can greatly strengthen the practical significance and guide the development of our country's books publication and the cultural industry.This article chooses several phenomenon of books selling which appeared from four important historical periods of our country, expounded the relationship between the hot tendency of star books and the background of times; In this foundation, launches the analysis to the star books selling phenomenon, the reason of its appearance, its own characteristics, the existence of the problem of our country's books publication and the influence to the cultural industry; Finally, expound the present situation of the books publication and the cultural industry's development, further analyzes the dialectical relations among the human, the society and the books publication: The human is the important constituent of the society and the determining factor, society's development must gradually satisfy the people' material and spiritual demands; The books publication industry is the important constituent of the socialism cultural establishment, it can most direct-viewing to the condition of social development, its development take the enhancement of the human's own accomplishment and the development of social productive forces as a foundation, and inspires and guides the human by the advanced culture and the thought, promotes the humanity and the society develops harmoniously.