Research On The Publication Of Humanities Class Books Of Hebei Education Press(2000-2015)

In recent years,series publishing have a rapid increase,showed a strong development momentum,as the most distinctive and direct sign of the scale development of the book publishing industry.Hebei Education Press meet the development needs of the times,published a series of humanities books,which have both social and economic benefits.These books enhanced the influence and brand image in the market for non-educational books of Hebei Education Press.meanwhile,it made a positive contribution to the accumulation,inheritance and development of Chinese civilization.In this paper,the research object is the publication of humanities books of Hebei Education Press since 2000.This article uses content analysis,case studies,literature surveys method and interview method to analyze the publication of humanities books of Hebei Education Press.This paper is divided into six chapters.The introductory section introduces the purpose and significance of this study,research methods and innovation points of the paper.The second chapter describes the status of the publication of humanities books of Hebei Education Press.The third chapter made a swot analysis for the situation of the publication of humanities books of Hebei Education Press,summed up competitive advantages and disadvantages as well as opportunities and challenges.In the chapter IV,it analyzed the characteristics of the publication of humanities books of Hebei Education Press.The fifth chapter researched on some typical humanities books of Hebei Education Press.The sixth chapter is to draw some inspiration by the foregoing analysis, provide a reference for the future of Hebei Education Press humanities books published.The article analyzes the great opportunities and challenges facing by Hebei Education Press in the publication of humanities books in the news period.The advantages is a strongly national policy support about the development of national culture,as well as the resources advantage,capital advantage and brand advantage with the development of Hebei Education Press in the last thirty years.At the same time,Hebei Education Press faces a series of problems.Few readers,relatively high price of books,the low rate of reading books and the rush of digital publishing and online publishing.The humanities books of Hebei Education Press contents the following features.The books not only introduced Hebei culture,but also introduced the world civilization.Not only about ancient cultural heritage,but also reflect contemporary culture.The series include not only professional and academic books,but also popular books.After combing the findings of this research,I summarized some inspiration for the publication of humanities books of Hebei Education Press.The publishers should carry out strategies for elaborate products to improve the effect of the brand, cooperate with others to strengthen the developing ability, introduce new marketing methods to increase the promoting ability and optimize the management to produce working abilities. They should solidify the development of educational books, and develop other books as well.