Research On Marketing Of Tutorial Books Of Middle And Primary Schools

In recent years, with gradually deepening of China’s educational reform, books of fundamental education reduced market access threshold, the issue books of fundamental education from the education department of the way to the Xinhua Bookstore, the way requisition and distribution system to market-based, private book dealers, "Pirated bookseller" sprung up everywhere, the market competition. Lack of effective management tools and supplementary book market gradually into the melee.Based on the current status of elementary and secondary books of fundamental education market and market analysis, listing the various books of fundamental education marketing problems and practical difficulties that hinder the healthy development of supplementary educational book market the crux of proposed channel construction is books of fundamental education Marketing the lifeblood of the brand is to create a publication for teaching, tutoring to build the core competitiveness of cutting, digital publishing is a new opportunity for books of fundamental education publishing.