Research On Tv Program Activities

TV is television programming broadcast of a kind of way, TV activities is to point to will thearrangement good TV in the style of the activity on the air. China’s reform and opening to thedeepening of the modernization, the television into China’s homes. Through the level4dotelevision, cable TV networks to cable wireless merger, digital TV, the change and development ofthe diversity of collectivization, TV media industry development has preliminary mature. Theaudience ratings from ten several increased to channel hundreds of. TV media from a seller’smarket to the seller’s market change. The competition between TV media from "contentcompetition" into a "content processing competition". TV activities by their very high investment,high return, and great social influence, become the big TV media is new bestow favor on, TVactivities of TV industry development to the inevitable result of a certain time period, is a mark ofthe maturity of the TV.The article is divided into four chapters, the first chapter of the introduction of background,significance and the present research status of comb the system; The second chapter from TVactivities on the concept and content, elaborating the TV program activities related content, on thisbasis, the article in the third chapter system and deep analysis of the TV activities, cause ofdevelopments have the problems at present. The author puts forward his own views known. Thefourth chapter, combining with the HUNAN TV’s case analysis how to let TV activities to thebrand, and the city television station of TV activities operating way Suggestions, finally to TVactivities in China, the development tendency, and made the corresponding countermeasures.This paper investigates the induction, case analysis, and other methods, will present thepopular TV program activities into as the research object, why to television for TV activities thisphenomenon are analyzed and discussed with specific cases verification, and TV program activitiesto the existing problems and how to solve did meticulous analysis, so as to the TV programactivities the healthy development of the reference to provide theoretical guidance.