Research On The City Program Of Xinjiang People' Broadcasting Station

With the rapid popularization of private cars,let typifications radio ushered in the new opportunities.Many radio stations have launched a private car FM.Xinjiang People's Broadcasting Station City Program,is a private car radio FM.Xinjiang People's Broadcasting Station City Program was founded in 1993,It has been 25 years of history.It has experienced the tianshan economic radio station,Xinjiang economic radio station,Xinjiang economic broadcast satellite,Xinjiang satellite radio channel life consumption of 929 several stages,such as the average rate in the top five in the Xinjiang Chinese radio frequency.In recent years,The increase number of car owner and the rise of urban population to the development of city radio frequency provides a wider range of audience.City Program was famous by Auto insurance,claims settlement,sales,rights protection.In this paper,through literature analysis and case analysis,from the Xinjiang People's Broadcasting Station City Program audience positioning Delivering content transmission channels,etc.,for the optimization of local radio program development.Provided valuable reference.I Also found that there are problems existing in the Xinjiang People's Broadcasting Station City Program.To explore how the frequency in the context of media convergence,accurate positioning,audience enhance communication effect,establish brand image,enhance frequency influence.There are four chapters.The first chapter introduces the general situation of urban broadcasting of Xinjiang People's Radio Station.This part mainly introduces the four backgrounds of urban broadcasting and summarizes the development of urban broadcasting of Xinjiang People's Broadcasting Station.According to the four-part method,the existing independent columns are divided into four categories:news,literature and art,social education and service to analyze the content positioning,target positioning and performance form positioning of various columns.Content analysis,the second chapter of self-administration and columns to rate andshare as selection criteria,the selection of three brands,from the morphology of the positioning of each column,column,the main contents of the column,column host several aspects,such as comprehensive analysis of the Xinjiang People's Broadcasting Station City Program,explore city broadcasting content Settings and market performance.Secondly,on the basis of summarizing and summarizing column contents,the characteristics and functions of self-organized column in the aspects of column subject matter,column content,column form and column arrangement are analyzed and concluded.The fourth chapter is to find out the problems of urban broadcasting on the basis of the foregoing,and put forward the development way of urban broadcasting of Xinjiang People's Broadcasting Station under the background of media convergence.It is hoped that the research results of this paper will provide new ideas for the study of xinjiang radio media,so that the urban radio program of Xinjiang People's Radio Station can see new development possibilities.