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The Localization Developmnet Of The City Television Financial Program

Posted on:2012-06-20Degree:MasterType:Thesis
Country:ChinaCandidate:S JiaFull Text:PDF
GTID:2218330368997014Subject:Radio and Television Arts
Abstract/Summary:PDF Full Text Request
With the development of China's economy, "financial" is no longer an abstractvocabulary. In the past, there mention of financial topics, when mentioned about financialtopics, it's means far ways from real life, just for the elites. While at present, everyone hasit's own opinion about the economy and financial. Some topics, seems macro while has astrong connection with daily life, namely, why wage not rising with inflation? When inflationcomes, what should we do? Whether the central bank will raise interest rates during the year,and how the rising interest effect the stock?With the rise of the Financial Awareness, financial TV program grow fast---- not only Intopic, but also in it's production and operation. In these years, some financial channel growfast and win their voice in the world, like CCTV-2, First Financial of Shanghai, consider thesituation that china's economy grow faster and more open, financial programs in city TV willface big opportunities and severely competition.In this article, we take city TV as example, try to analysis the current status of thedomestic financial program, identify defects and advantages, on this analysis, explain the pathof local financial TV program develop ----find own clear position, Unified Program Packing.
Keywords/Search Tags:City television station, Financial shows, Localization, Positioning, service
PDF Full Text Request
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