On The Visual Communication Of TV As A Media In The Contexts Of On-going Network Emerging

The whole media environment has undergone tremendous changes for network convergence. Triple play makes the reorganization of the structure of the news and information source, media integration and organization structure transformation of the audience being digital, and so on. Television as a main visual culture communication media, network convergence is evolving context, emerging out of the spread of new forms and new communications features. The communication form occurred such as Internet TV, interactive TV, Internet TV, smart TV, cloud media television, and other forms. In terms of propagation characteristics, showing spatial and temporal development, dissemination of digital forms of communication, dissemination channels of diversification and spread acceptance of interactive, Visual-oriented packaging create a Visual impact. However, in a triple play in the process of technological change, Visual communication there are some misunderstandings of the television media, Such as excessive reliance on media technology and back on content-building; forms and form of flow in shallow news shock appeal and Visual spectacle, it’s all television media in the network convergence process should be in the attention and vigilance. In a new era of media integration, development of media technology and media integration new media must be taken to develop innovative strategies to expand their living space. Measures in this regard include establishing news design concept, structuring content. It is necessary to innovative organization structure and perfect the system. At same time, The programs for spreading across media were expected to raise the level of television service, speed content platform and build modern communication systems.