Reflected The Change Of Media Ecology By The Phenomenon Of The Departure Of Media Workers

Media is defined as a subsystem of society in Media Ecology,Scholars believe that there is a close interaction between its constituent elements,between media and another media,the external environment,and they maintains a certain harmony,research the media environment from the political,economic and social organizations and other aspects and emphasizing its social,cultural and psychological impact.The theory of media ecology provides a comprehensive and innovative perspective for understanding the new media and media convergence.Since the birth of Internet technology and applied to the field of communication,as the traditional media and stable development of the carrier of the traditional media environment is gradually being broken and into a dynamic media environment.The phenomenon of media workers leaving and entrepreneurship was appeared in such a rapidly changing media environment in our media industry.In the special period of Chinese media transformation,the phenomenon media workers leaving and entrepreneurship not only reflects the potential development of Chinese media trends,but also have a negative effect on Chinese media ecology changes.This paper will start with the change of media ecology in China,and take it as the background of the research on the phenomenon of media entrepreneur,and generalize the development of media ecology theory and the vicissitude history of Chinese media ecology,and then will analysis the separation cases and data of media workers to the phenomenon of media workers ‘ leaving and entrepreneurship as the main axis,multilevel analysis the status and prospects of entrepreneurship of media workers.Overall grasp the causes and possible prospects of media workers ‘ leaving and entrepreneurship.Finally,from the phenomenon back to nature,preset the phenomenon of the leaving and entrepreneurship of media workers may have an influence on the current media ecological environment.Discuss the impact on the media ecology not only start with the media workers,traditional media,new media such as the level can be implemented,but also from the overall technology,resources and competitive environment and other aspects summary,and put forward the influence of the phenomenon of media workers ‘ leaving and entrepreneurship on the ecology of media in China,so as to provide the current media development can refer to the information.