| Every business development is inseparable from the effective performance management. Good performance management, as well as whether or not to run good or bad, will directly affect the development of enterprises. With the rapid rise of internet media and China’s accession to WTO, the changes in the living environment of the media, newspaper groups are facing new opportunities and challenges. How to build a more effective performance evaluation system in the current competitive circumstances will be one of the keys related to the development of the newspaper group in the new era.Economic Value Added (EVA) is raised by Stern Stewart & Co of the United States. EVA is a performance evaluation and management systems which based on the value of the enterprise market. EVA index is to measure the economic value of surplus generated by enterprise production. In foreign countries, many large enterprises have been successfully applied EVA target. But in China, it rarely appeared in the performance management applications of the newspaper groups.This paper analyzes the theory of EVA systematically at first. Combining the actual situation of China’s newspaper group, this paper explores how to apply the EVA theory in performance management of the newspaper groups. And it proposes a set of methods based on the theory of EVA which is more effective than traditional evaluation system. This new performance evaluation system could reflect the subsidiary’s financial condition and operating results accurately and timely. And this system could effectively strengthen supervision of the person in charge of the subsidiary and provide basis for decision making for the group.The innovation of this paper is that combined EVA index system and non-financial indicators. On this basis, it leads EVA indicator in the performance management system of newspaper group and establishes a new system of performance appraisal for newspaper group which will pay more attention to growth in enterprise value. |
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