Research On Performance Management Of Editorial Personnel Of ZB Newspaper Group Based On Strategy

As companies mature strategic theory and the theory of performance management, performance management strategies on the platform has become the consensus of many enterprises. So, how to build a strategy based performance management system, and how the strategic objectives into performance accountability at all levels of staff, for each of the companies want to obtain sustainable development, it is the most important issue.Currently, although the performance management theory in the country more and more in-depth research and applications, but research on the media industry-related performance management system construction is not much, related books and online materials are relatively scarce.ZB Newspaper Group is the largest newspaper group in Zhejiang Province. This article will be regarded as the research object ZB Newspaper Group, elaborate raised during its development strategy, and its research and analysis is now running for the editorial staff performance management, develop goals and plans based on performance on this basis, performance Implementation and counseling, performance evaluation, performance results of the application of these four levels, and combining the characteristics of editorial staff of the newspaper group based framework for the Group’s development strategy, performance management system, hoping to take this research can be incorporated into the Group’s strategic performance management system in turn becomes an effective tool for the implementation of the performance management group strategy.Paper presents a new job settings and Designed based group, department, news reporters of the Balanced Scorecard three levels, strengthen the performance appraisal to enhance the level of performance management.Meanwhile, this paper also proposed the theory and practical framework for ZB Newspaper Group performance management system, but also for the relevant managers to further understand the performance of the domestic media group management status, and rich experience in the theory and expand the content of media and enterprise performance management span, to further improve the performance management theory applies Media Group, with positive implications.