Research On The Two Platform Transformation Path Of China’s Newspaper Indusrty Group And The Way Of Transformation Of Guangxi Daily Media Group

In the era of Internet popularization, the traditional newspaper group, which is the core of the paper, is facing the double blow of the reader’s loss and the loss of advertising, and the newspaper industry has become the urgent need of the times. News and business "two platforms" mission of the differentiation trend gradually clear, but also become more and more focus on the transformation of the newspaper group to explore. How to re adapt to the Internet era of news release platform, as well as to build a diversified business platform to support the survival and development of the newspaper group, becoming the problem facing China’s newspaper group. In the process of reform and transformation, Zhejiang daily newspaper group, Henan daily newspaper group, the Southern Newspaper Media Group, Shanghai newspaper group have accumulated advanced experience. In this paper, through the analysis of the two platforms of the newspaper group transformation path and a breakthrough to explore suitable for the development of Guangxi daily media group, the transition path.This paper is divided into three parts, with seven chapters to elaborate. First part for the newspaper group transition theory carding:first chapter introduced newspaper group transformation background, purpose and significance. The second chapter for the newspaper industry transformation of general theoretical analysis, chapter three expounds the transformation of two platform position, function, evolution, current situation and difficulties. The second part respectively expounds the news platform and management platform for the transformation of the main approach, to four newspaper group as an example, analysis of their transformation of a breakthrough and path layout:the fourth chapter is the study of news platform transition path. Chapter five is the research platform for business transformation path. Chapter six is on the path of transformation of four newspaper groups. The third part is the seventh chapter, analyzes the advantages and disadvantages, opportunities and challenges of Guangxi daily media group, combined with the two platform reengineering theory and the four path model, the construction of Guangxi daily media group transformation.