The Research On Performance Evaluation To Subsidiary Of Shenyang Daily Newspaper Group

In the market economy system, the country has been cancelled on newspaper group, the amount of capital investment subsidies and losing newspaper subscriptions, press the administrative mandatory need for funds raised from the market channels. The state-owned enterprises into their own profits and losses of the real economy. So the newspaper group to the business income by itself to maintain its survival and development. In establishing an effective performance evaluation system, can reflect the newspaper group operating performance, the various activities to provide effective data, to promote the rapid economic development of group.Shenyang daily press group was founded in 2004, with other domestic newspaper group, is in socialist economic system under a special kind of enterprise group. Since the reform and opening up, the state-owned enterprises, and the separation of ownership and management of soe should, separate. That newspaper group in addition to press legal outside of the company is enterprise, institution, enterprise management ", "management mode. Its operating characteristics in newspapers as main body, all for the principle, insist on the right shoulder to public opinion guide based on the social benefit, economic benefit of group to ensure.Based on the existing in shenyang daily newspaper group performance appraisal system and the problems existing in the research of the system, the paper puts forward a method to EVA as the core, combining traditional financial indicators of financial and non-financial indicators assessment constitutes group company performance comprehensive evaluation system. The evaluation system to final confirmation of the performance evaluation of the current group company and management level of the total score of the grade. Through the shenyang daily newspaper group subsidiaries - a newspaper for an empirical analysis of the integrated evaluation system is better than the existing performance evaluation system of subsidiary, and evaluation of processes and simple calculation results in actual work, have stronger maneuverability. Papers on the newspaper group subsidiaries, how to improve the management level, and finally some Suggestions.