| Television channels plan and design to reflect their own characteristics byon-air packages which have unique design principles and theoretical thinking. Withinthe framework of the culture learning and culture communication, this paperelaborates the new trend of the current on-air packages of international Englishchannels, and analyses in the cultural connotation and strategies embodied in theelements of on-air packages. This paper also discusses on-air packages ofinternational English channels reflecting the concept of innovation in the WEB2.0era.By these studies we can find that on-air packages of international English channelsreflect the culture and spirits of their own country, but the way is more subtle. Thishas instructive significance for China’s current media propaganda and culturalcommunication. |
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