| In April26,2010, CCTV news channel (CCTV-NEWS) was formally launched, whichlaunched for the development of Chinese international communication business sounded the horn,bring it into the new historical stage. The channel from the beginning to establish their own in thenext three years to build a first-class international development goal of TV news media, we canfind it either from the channel logo, slogan or the overall packaging design is hard to move closerto international standards, and try to show their own characteristics. The launch date has beennearly three years, although has not become a world-class media, but the overall development ofchannel has been showing a steady momentum, in order to be accepted by the majority of foreignaudience, it in columns, reporting practices above all to close to the overseas audience habits,sought to highlight the international characteristics, can be described as full highlights. Occupythe position play a decisive role in the international field of news dissemination, its birth hasattracted a lot of attention of academia, the internationalization development path is very worthexploring.In this paper, by using the method of literature research, case analysis and other researchmethods, based on the literature review, with the focus on the channel, we can find that after therevision of the CCTV-NEWS based in Asia, across the globe, clear positioning, reporting idea andvision closer to an international audience. At the same time, through the case analysis found thatcolumn, CCTV-NEWS column set clear, reasonable and orderly; in the package design, presidedover the style gradually move closer to international standards. Although the road ahead is full oftwists and turns, but want a first-class international media determined it is self-evident. It is notonly to promote the Chinese native culture, providing a window shaping a good image of the state,and to increase the international major news events of the attention, on behalf of the Chinese andAsia a more sound, to enhance its core competitiveness in international competition of the media,to show the world a new, comprehensive multi-faceted china. Can say, the birth of CCTV-NEWS,has the sense of milepost in the history of the development of Chinese internationalcommunication international communication of ideas, innovation change has a positive role inpromoting. |
