A Study Of China's English News Websites

By its unprecedented "big coverage ", "directness", "close to audience" and so on characteristics, the Network has become one of important international communication channels of every country's. One of international communication's characteristics is foreign audience, and English displays the strong trend both in the population quantity and the application scope, therefore, the development of English News Websites should become the focus of our government to develop international communication.According to the website's prestige and the current capacity statistics, our country has nine big English news websites. Taking them for inspection object, and mainly using the content analysis technique, the English News Website centers on four subjects to complete the basic function which it shoulders: The news report, China introduce, the language study and the service column.English news website joins certainly cannot change the pattern of international opinion ("I weak strong West"). The reasons why our English News Websites don't have unsatisfactory effects are that: Firstly, in the news report aspect, our country English News Websites have some limitations, such as the lack of awareness of overseas audience's news cognition, and easily display two kinds of deviations. Secondly, as a newborn media, its own development is not sufficient, such as the localization is unitary, the lack of sources, the lack of effective management, and other issues.The only way to increase the effects of English News Websites is enhancing its international communication capabilities. On the one hand English News Website must conform to the network requirements, the conjunction network news values and the network technical characteristic. On the other hand English News Website must adapt to the international communication development requests: Report by "objective", " fair" instead of formerly the only-way instilling way; Value audiences' psychological research; Determined "the outstanding people is audience"; Strengthens with other country's media, the organization and the organization cooperation, expands it's overseas influence and the competitive power.