Sina Celebrity Microblogging

In2009, sina micro-blog closed beta edition formal operation, showing thatChina's national began to enter the blog age, it's zero threshold zero requirements of thedistribution model so that each one would be a promoter of information. As the corecompetitive ability of the part of the micro-blog is the social from all walks of lifecelebrity attention.This paper, from the sina celebrity micro-blog concept definition, of construction,this paper analyzes the sina celebrity micro-blog the cause of concern, and other kind ofmicro blogging web site compared, sina celebrity micro-blog has celebrity moreresources, active degree is high, the topic is extensive prominent advantages; Focusingon the analysis of the micro-blog's celebrity sina existence value, mainly reflects inshow their true temperament, broaden the scope, act as their communication spokesmanpersonal value, maintain the social stability, guide positive opinion, expanding publicwelfare propaganda and other social value and break the traditional media agenda,change traditional media for information, gets timely way celebrity audienceinformation and other media value; Through to theSina celebrity micro-blog content and fans of the level, this paper analyzes the sinacelebrity micro-blog the existing problems, and in the light of these problems, this paperputs forward to the benign development sina famous thinking, celebrity in strengthenself-discipline, and take on the premise of social responsibility, and that the publicshould also to sina celebrity micro-blog have a fair knowledge, rational judgment,another web site should also strengthen sina famous ordinary users and micro bomanagement.In this article, through a specific example analysis, from the aspects of sinacelebrity micro-blog interpret the foothold is analysis of sina celebrity micro blog'svalue, sure it the meaning of existence; And to sina celebrity micro-blog the problem ofthe concrete analysis, and proposed own Suggestions, hope for related field will providereference for the research, in order to let sina celebrity micro-blog forward to healthpositive development, act as a positive opinion leaders, maintain social harmony andstability.