Study On The Communication Of Micro-blog Public Opinion Of "Wang Baoqiang Divorce Incident"

The Internet gives wide and convenient public communication platform.Weibo this kind of "zero threshold" type of communication platform,is accepted by more and more public.Becoming the spread of the hot issues important platform.Weibo powerfully tends to influence public opinion which formed the public attitude toward the whole thing even some deeper social problems.Therefore,I research the hot issues of micro blogging public opinion spreading systematicly,in order to grasp its propagation characteristics,law and public opinion towards deep social reasons.This research adopts the text analysis and frame analysis,based on the theory of communication and public opinion.I research micro blogging public opinion of "wang baoqiang divorce events" main content analysisly,the issue of public opinion and public opinion.At the same time,I also through the analysis of the "wang baoqiang divorce events" trigger a consideration of social problems,mostly excessive consumption of grassroots stars,family and intimate relationship,the reflection of the three aspects of the entertainment.The study found that opinion development stage of sina weibo is divided into initial stage,the hot stage and decline stage.In the process of spreading the public opinion,the same event issues public opinion are different,and the contents of the issues are deepening.In the process of public opinion transmission,opinion leaders and official media have played a significant role in terms of public opinion guide.Micro blogging public opinion according mainly by "fans" and "forward" the stimulation of the two kinds of behavior and form.I hope that through the above conclusions and the in-depth thinking,I can provide some useful basis on sina weibo's public opinion in the future.For micro blogging public opinion spread,this study puts forward the following suggestions: first and foremost,micro blogging public opinion spread to the event itself as the core,with consideration of events as supplement,appropriate absorption opinion leader and official weibo;Secondly,with the spread of the grassroots users to build and the main body,improving grassroots users of media literacy,has very important effects to purify the micro blogging public opinion;morever,powered by public opinion and communication,promoting the development of the persistence of sina weibo.Last but not least,weibo should be "checked",building the discourse rights to equal space,and use public opinion to guide timely in order to ensure the healthy development of the micro blogging public opinion.