Research On Communication Phenomenon About Famous Micro-blog Sina V

Since the appearance of Sina Micro-blog Beta Version in2009, with its gradualdevelopment, medias pay more and more attention to its significance and influenceof Micro-blog. Under the fast development of the internet and MT (MobileTerminal), our reading habits are changed to a large extent and Sina Micro-blog hasbecome one of the most influential network platforms in China. Meanwhile, theinternet stimulates the rapid rise of social media which shows incredible effects. Theinformation on Sina Micro-blog plays an important role in internet contents. As aresult, it arouses not only one hot topic after another in people’s social life, but alsoforms positive competition for traditional media. In the New Media Age, Micro-blogis also taken as the most powerful platform for media’s self-promotion andintegrated marketing. As a result of the high popularity of Micro-blog, a new word“famous Micro-blog Sina V” gradually comes into being. This word is widelyutilized in numerous events involving public opinions. Countless Academicresearches about Micro-blog were made at home and abroad, but few are related tothe rising famous Micro-blog Sina V.Therefore, this thesis shows extremely highresearch value.According to the agenda-setting theory, this thesis highlights the agenda settingand the influence formation of famous Micro-blog Sina V,by comprehensively takingvarious subjects (including sociology, communication, etc.) into consideration.Besides, to advance its development, the problems concerning famous Micro-blogSina V are also proposed in this research. Hence, this thesis can provide certainreference for future studies on famous Micro-blog Sina V.This thesis is made up of5main sections. Introduction is displayed in section1.In this part,4contents are chiefly explained, including research background andsignificance, current situation at home and abroad, research contents and methods,and innovations of this thesis. The definition and category of famous Micro-blogSina V are investigated in the second section, while section3illustrates itsagenda-setting mechanism. Followed Section3, section4analyzes the forming factors of its influence. Finally, this research points out the problems of famousMicro-blog Sina V in section5.