Research On The Image Of Sina Micro-blog "Internet Celebrity" From The Perspective Of Framework Research

This paper takes Sina micro-blog mainstream media as the research object,and uses case analysis,content analysis and frame analysis to segment news reports,with the framework theory as the most important research.Through the study found that sina,micro-blog in the mainstream media related to "reported Internet celebrity ",a lot of content and " Internet celebrity " of this group itself,the correlation is not high,and the report,summary,often used related macro principles like fabric.In the report on related topics,it is reported that the positive energy of Internet celebrity 's "good people and good deeds" is very rare.Instead,they like to attract readers' interest in reading through jokes like anecdotes,entertainment life and so on.The source of " Internet celebrity " package is varied.The main information is "reporter Editors"." Internet celebrity " themself and these relatives and friends should be the main source of information,but in fact,they are very few.In terms of news reports,the mainstream media of sina and micro-blog are far more concerned about the background and comments of their events than the story itself.Statistics of major media coverage in the sample using adjectives,found that the use of media on the derogatory term is far more than the neutral words and commendatory terms.Red,hype,and obscenity are the first three of the use of adjectives in derogatory words.In addition,media reports " Internet celebrity " also love to use a large number of news pictures,according to the report of the different themes,the media sometimes use character features,abstract symbols,micro-blog exclusive emoticons and other ways to express overtones.The " Internet celebrity " image presented by the mainstream media of sina and micro-blog is closely related to the social background,network media and public psychology of our country.The real image of sina micro-blog group the mainstream media to restore the " Internet celebrity ",must be reduced by title take attention behavior,improve the relevance of text and " Internet celebrity ",the choice of topics is more comprehensive,more sources on the network red family and friends sound,in the text of news reports should be more details of the events presented itself,in the modification of the terms to keep balance,can set up an objective system in " Internet celebrity " to reflect the media image of the news frame fundamentally.