Analysis The Influence Of Micro-blog On Network Public Opinions

Technology and science has changed our social structure and lifestyles, and the emergence of internet technology has sharpened all that changes. Now, the internet has developed into an important carrier and platform for information, and the emergence of micro blog have changed the way people get information dramatically. With micro blog’s timeliness, convenience, anonymity and many other features, it has change the way information disseminated into what was called era of self-media. Micro blogging make natizens express their own opinions regardless the bondage from their social identity and the pressure from traditional media. This, of course, makes it more convenient to issue and get information, but it also bring some trouble to internet consensus. For example, it serves to the generation and dissemination of meaningless information on internet. In this article, through the analysis of current situation of micro blogging public opinion and how they evolve on the internet, the author tried to point out micro blogging’s defects on public opinion guide, for example, redundancy, overflow of false information, more difficult work for information gatekeeper, acceleration of dissemination of bad information. By analysis of the authority of the traditional media, confirmation of the dominant position of the traditional media to public opinion guide, maintaining the authority and credibility of traditional media and by use the authority of traditional media to strengthen public opinion monitoring, guide micro blogging agenda, report public hot spot, and train opinion leader, the author tried figured out a way to monitor and refine public opinion environment. At the same time, the author tried to figure out some measures by deducing how traditional media guide micro blogging public opinion, and these measures will provide some reference on management of public opinion for individuals and enterprises.