Empirical Research Microblogging Agenda Setting

Although the micro-blog at home from birth to the popularity of the time is notlong, but from the point of view of the current development, which for thedissemination of information capacity has been unable to let the human neglect. In theinteractive, open the Web2.0era, micro-blog with its strong timeliness, interaction andfission type of communication ability, has become the darling of the number of networkusers. Especially with iPhone, Samsung and other intelligent mobile phone penetration,the micro-blog of development from the computer, at the terminal has exceeded theoriginal physical bondage. And in the content of micro-blog, because it is a media, so inthe dissemination of information, each user is a communicator, is also the recipient.This makes the original " gatekeeper " has become popular, because each issued amicro-blog users can be information "gatekeeper ", the traditional media to the agendasetting privilege does not exist.Based on the micro-blog propagation in agenda setting as the researchobject,mainly adopts the empirical analysis method and content analysis method.Through the investigation on the use of micro-blog audience, statistics the audienceagenda, and then the statistics from related micro-blog micro-blog agenda, so that thetwo were compared and analyzed by SPSS software, to obtain statistical result, also is acorrelation and causal analysis results. So that existence of agenda setting and agendasetting effects of the strength. Statistical analysis of the micro-blog is divided into threecategories, the agenda setting function analysis.Finally, the micro-blog propagation process, research on agenda settingcharacteristics and effects, and get the characteristics of agenda setting in micro-blogspread, and puts forward some suggestions according to the defects existing in thecurrent process of micro-blog spread, to study in the future.