The Microblogging Change Research, To Promote Under The Traditional Media Content

Microblogging as the abbreviation of micro-blog is the most brief way to expressthe mental activity of the transmission or the existing state of the network parasitic body,which made news, spread the news, receive news, feedback, news set of emerging modeof transmission to about140words of text updates, and instant sharing. Since2010,with the development of China's micro-blog can be described by leaps and bounds themicro-blog feelers over the every corner of society. From various aspects and links ofdeep change and influence the traditional media, at the same time, for thedissemination of information has opened up new ways to spread the news of theinvolvement of the face of the micro-blog, traditional media must make the appropriatecountermeasures. The purpose of this study is that journalism theory to analyze therelationship between Twitter and traditional media, to the processing of specific newsevents, as well as the media for news events; for example, the discussion under theimpetus of the traditional media content is king in micro-blog changes in its content.