Research On Comparative Analysis And Fusion Of Micro-blog And Traditional Media

Compared with the traditional blog, micro-blog has text capacity is small, conciselanguage, the characteristics of propagation speed, the micro-blog is not only a socialplatform, also cannot be ignored in social media, it is more important to obtain the latestinformation and media to comment on information. Micro-blog development bringsopportunity and challenge to the traditional media, traditional media have opened micro-blog,newspaper, magazine covers, radio, television and other media forms. The traditional mediause micro-blog spread large amounts of information, network interaction effect began toappear, but the traditional media is not to grasp the characteristics of micro-blog, notcompletely solved from the effective, from trust to persuade problem, activation of the user’sinterest is still inadequate, brand awareness but one more way. Therefore, in the "mediaconvergence" and "micro-blog heat" under the influence of the environment, study on therelationship between traditional media and micro-blog, fusion approach to traditional mediaand micro-blog, how to reasonably good use of the new medium of mining user interest, isworthy of attention and research problems.According to Sina micro-blog as research samples, many factors will affect the conceptof micro-blog users interested in concrete targets, through the form of questionnaire, relatedreal data acquisition on Sina micro-blog user behavior and interests. Micro-blog user interestinformation obtained through the data statistics and analysis, using the data mining of userinterest mining tool SAS, traditional media, micro-blog users interest model is established.Finally, traditional media, micro-blog user interest model on the validation, design ofexperiment, model evaluation, model experiment, and analysis of experimental results.Micro-blog era, try and the perfect fusion of traditional media is the inevitable choice tothe innovation and development, through the behavior and characteristics of the user, miningand find the user’s interest, forecast users may like content analysis on the changes of userinterests, to the traditional media micro Bo marketing and service of great help. Media andmicro-blog has its own limitations, in the media in the fusion process, to achieve theircomplementary advantages is the long-term development road.