Research Report On The Use And Content Construction Of Microblogging In Paper Media

Micro-blog, as a new medium, it is based on customer relationship and information sharing. At present, Micro-blog is improving our modern life,and becoming the new darling of the network.There are many features in the micro-blog, such as spread fast and interactive. With the widespread of micro-blog, an increasing number of traditional media also joined the team to use micro-blog. They want to build their own influence in the network world Although the micro-bbg put a lot of challenge to the traditional media, but the traditional media face up it, and make use of the advantage of micro-blog.This paper takes the Sina micro-bbg of People’s Daily as example. The micro-blog of People’s Daily opened soon by the wide concern, but the ranking has been living the first. This paper analyzes the micro-bbg of People’s Daily, then give a reference to other traditional media. Finally, according to the research, putting forward some suggestions and making better integration between traditional media and new media.