The Study Of Traditional Media Micro-blog In Media Convergence Condition

At the face of the the impact of network, mobile phones and other new media, many traditional media try to use new technologies, new means of communication actively to explore the way of integration to new media of.With the rise of new media micro-blog form, traditional media rush to open micro-blog. This is another active practices of integration to network and phones after traditional media have founded websites.Generally speaking, traditional media micro-blog is applications of all characters of micro-blog. Many scholars think that the integration of traditional media and micro-blog is an effective strategy to respond to micro-blog storm in the study, and they think it will have a good future from analyzing the advantages and the influences from the theoretical way.However, the integration has become traditional media's ways to respond to the new media's challenge. In the environment of media convergence and popular of micro-blog, does traditional media open micro-blog really wanting to find a way for development, or just to pursue the fashion? If this way is feasible, it is deserved to take a research of using the new form in good way.This article attempts to take a reasonable definition of the meaning and character of traditional media's micro-blog, and pick up some samples of Sina- micro-blog and traditional media's micro-blog to take a deep analysis. Then it will discuss the the value of its development advantages and the problems to find a useful and good measures.