| With the development and innovation of Internet technology, the network applications have gradually changed in the public’s way of thinking, behavior and life style and many other aspects. In recent years, social media have raised rapidly in the network platform, with great energy and rapid development, one of which micro-blog by virtue of the massive, timeliness, convenience and communication interactive features. With the arrival of the micro-blog interaction era, the audience position have gradually improved, participate in the dissemination of information more deeply, and the the leading function is more prominent.In the face of the strong impact of network micro-blog and other new media, many traditional media organizations have set foot in the new platform of network, with the official micro-blog opening. TV media, as a representative of traditional media, to carry out the information production and communication with advantages and characteristics of micro-blog, has already become inevitable trend of the development and promotion of the traditional media, micro-blog has also become the the most effective platform of information integration and promotion. Thus, we can see, with the micro-blog and other new media further extension, information dissemination of traditional media have a corresponding influence.This paper will try to work on the interaction of TV media official micro-blog with micro division, starting from the two basic dimensions of human computer interaction and interpersonal interaction, to explore the different dimensions of the interaction how to affects the news production. At the same time, on the basic idea of Holzer encoding / decoding theory, using culture research orientation, with the symbol system perspective, the paper is to discuss the each production link of TV media under the influence of its official micro-blog interaction.Based on the existing research and related theory, analysis of interaction that TV media official micro-blog on television news production in theory. In the man-machine interactive dimension, transmission by the production and dissemination of interactive effects of television discourse meaning both sides and micro-blog platform; in the interpersonal dimension, the interaction between the spread between the organizer organizers, and ordinary users and common users makes the interactive effect of news production more deeply. The degree of interaction deeply and make "meaning" continuous distillation. However, in the actual process of communication, the interactive nature of television media official micro-blog is restricted by many factors, which reduce the TV media itself information dissemination effect. This paper takes "first time" program as an example, research on the actual impact on the news production of the program itself from the Micro-blog interaction, and analyze the existing problems. |
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