The Interactive Research Of Micro-blog And Traditional Media Under The Context Of Media Ecology

Sina statistics show that until the end of February2012, Sina micro-blog number ofusers has exceeded300million. Large data tell us, micro-blog as a new Internet platform,showing the explosive growth rate. As a typical representative of the social media, micro-bloghas become the most active user dissemination of information platform to become animportant route of transmission of the incident, China’s two sessions micro-blog coverage,also opens the mode of transmission of a new chapter micro-blog politics, which led to anunprecedented dissemination of information revolution. The micro-blog changed the mode ofhuman communication and information dissemination, as a new media form, micro-blogchange the pattern of the entire media environment.The traditional media has been occupying an important position in the entire mediaecosystem.with the advent of micro-blog and other nascent media, traditional media isunprecedented impact. The traditional media should be how to deal with in order toconsolidate their position in an invincible position in the competition, the key issues of thecurrent media.Throughout human history, the media change the trend of development of the existingmedia reference. Media ecology from the perspective of the ecological research, combinedwith the discipline of communication and other related research and analysis on the mediaenvironment. The papers in the media ecology perspective, examining the micro-blog andtraditional media development process, and under the guidance of the media culture andcommunication and other related theories, analysis of a wide range of media environment aswell as the reasons for the formation. Literature, the description of the phenomenon to theresearch and survey research method attempts to establish an open and pluralistic horizonanalysis in the media environment, micro-blog is a typical representative of the new mediaand traditional media, their respective advantages and problems, and TV column combinedwith our unique typical characteristics of the use of micro-blog status quo, to study thetraditional media can micro-blog new media forms a positive interactive relationship, andlearn from each other and promote so as to promote the process of media convergence.