Based On The Customer Management Information System Research And Implementation

Nowadays, China telecommunication industry is experiencing huge changes and challenges, so is the China Unicorn. How to enhance the enterprise core competence, acquire satisfactory achievements at increasing customer loyalty, decrease enterprise marketing expenses and integrate enterprise resources remains a confusing puzzle before US. This thesis suggests that customer relationship management(CRM) can be utilized to handle it. Focusing on customer demands, CRM is not only an advanced ideological system of management but also a set of computer software system. Only through CRM can the enterprises be aware of customer's demands and supply the satisfactory products or service, Thus the enterprises will be able to survive the severe competition and develop well.The author thinks, can be achieved by introducing customer relationship management to solve. Customer relationship management with customer demand oriented, it is a kind of concept and mode, is a set of advanced computer system. Only through customer relationship management, understanding of customer needs, and to provide satisfactory products and services, enterprises can in the fierce competition to survive and get good development.Firstly, the article makes the relevant overview to the research situation at home and abroad. Secondly, the paper gives the main research method and the technical route in the analysis. And later, it introduces the marketing theory, customer relationship management theory and customer lifecycle theory involved in the article.The second part is the main part of the article, mainly divided into three chapters, first understand the specific link to the actual needs of customers, according to the requirements for the database design model; secondly to design model as the customer information system design based, formulation design with Unicom customer development management information system platform; this system through the actual operation management platform combined with the customer life cycle theory of four phase to build the Unicom customer relationship management, this management pattern was developed on the basis of customer life cycle of the four stage of Hubei Unicom should adopt specific marketing strategies and put into implementation.This article made a summary of the future and expounded the defect existing in the process of research in the third part.Based on current market competition situation and telecommunication operators, this paper corried on the marketing management mode analysis of existing China, introduces customer life_cycle management concept, exponds the necessity. And we develop new markets in the new Hubei Unicom to enhance the ompetitiveness of the strategy to be taken. We hope this paper will have some practical significance.