Design And Implementation Of Dong Fu Estate Customer Relationship Management System

Shanghai Fu-Dong Investment Development actual situation Co.is a small but for the stable development of the real estate enterprises. With the rapid development of the domestic real estate industry, It is obviously that the real estate enterprises get bigger and stronger and small and medium-sized real estate facing the hitherto unknown pressure. Through the organism combination of modern information management technology and the characteristics of the real estate industry using the mature information management technology, integrated management to achieve the purchase, check, service, collection of customer information, mining customer value and rational allocation of enterprise resources, is an important way to enhance the enterprise market strain and comprehensive competition ability.This paper describes the status of customer relationship of management system application and development of the region in the real estate industry, and then discuss the current status and information of technology industry background in real estate development, clear the necessity of development for customer relationship management system, then meetin the need of Shanghai Fu-Dong Investment Development actual situation Co., from the functional and structural characteristics of the industry, the system needs analysis. On this basis, the detailed design of the sales management, complaints management, tenant management subsystem, the establishment of the database design project. Finally, a more detailed description of the representation of program implementation and testing.The system uses the Web server with a background database system architecture based on to achieve the development, database using SQL Server2008, the application server development tool based on C#. From the development and practice of the effect of the system point of view, increase enterprise sales, service and other sectors of the management and control efforts, improve the overall operation efficiency of enterprises, expand the content and channels of interaction between enterprises and customers, improve customer satisfaction, and ultimately realize the maximization of enterprise profit.