Research On The Short Message Under The View Of Media Ecology

Brain Baxter, Britain's eco-political scientist wrote in his book:"In the ideology of the sky, the ecological doctrine is a new star." Form Western scholars, study the propagation of contemporary media and the phenomenon of media development with the theory and method of ecology is an inevitable trend, but also is more specific, practical and effective methods of the social sciences. From the theoretical origin of view, Media ecology is the study of media and cross-product of Ecology. In other words, the introduction of the ecology of communication into the idea of perspective, in order to look at new media and new ideas aimed at building a media between the media and audience, as well as the harmonious relationship between media and society.In this paper, with "media ecology" as the theoretical basis, the message is seen as an organic life to study. Since 1998, China's mobile phone of messages is a business, additional feature of the face appears. After then, newspapers, radio, television, Internet and so tried to re-use of this medium to seize market share. This article is based on this starting point, define the messages for the communication activities of the intermediary, that is to play media (platform) role, limited to this area in China. From the message itself in the ecosystem of the main factors, environmental factors, information factor will analyze the message to the media and the impact of media ecology:media to enhance the economic, social, and promote diversification of vector populations and so on. Through analysis, we found and pointed out that media messages play a role in the process of existing problems, such as technical bottlenecks, regulatory obstacles. Finally, the media played the role of message prospect:the establishment of mobile phone users in the database, innovation and profit sharing model, and create a harmonious relationship between the media.